Coming soon, New Zealand
Financial advice for women who want to stop stressing about money and start smashing their goals.
We'll reach out when we're ready to open the doors.
The gap is real
less than men in KiwiSaver at retirement on average. The gap starts early and it compounds.
Te Ara Ahunga Ora Retirement Commission, December 2024
of NZ women score higher on financial literacy than men, the problem isn't knowledge
Financial Services Council NZ, Women and Finance Report 2025
longer women live in retirement, which means more money needed, not less
Stats NZ, National Life Tables 2020–2022
We don't work on commission or accept kickbacks for selling products. Our advice is genuinely in your best interests, full stop.
Subscription-based, transparent, and affordable. No hefty upfront fees, no confusion about what you're paying for.
We focus on your overall wellbeing, not just the numbers. The right balance between living now and planning for later.
Before making any investment recommendations, we take time to understand your values and what matters to you, so your portfolio reflects who you are.
Who we are
By women, for women.
Financial advice designed by women who understand what women are actually going through: career breaks, parental leave, the gender pay gap and everything in between. We built the platform we wished existed.
We're opening to a small group of founding members first. Join the waitlist and we'll reach out before anyone else.
We'll reach out when we're ready to open the doors.